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Maine Red Claws

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Portland, Maine – Oakhurst Dairy, a longtime active promoter of health and fitness in communities throughout northern New England, expanded its sponsorship of the Maine Red Claws basketball team with the announcement of two new programs to encourage healthy lifestyles for children. 

The third generation, family-owned dairy is northern New England’s largest independent dairy, and as such, takes its responsibilities for supporting local communities and area youth to heart. 

On this front, Oakhurst will sponsor the team’s new “Crusher’s Kids Club,” and will make a sizeable donation to the Boys & Girls Clubs of Southern Maine every time the Red Claws score 100 points or more in a home game.

“It’s important for kids to develop an active lifestyle and healthy habits early on, and our participation in Crusher’s Kids Club and with the Boys & Girls Club at Red Claws games both are great ways for us to teach kids that exercise is fun and beneficial,” noted Oakhurst Dairy President Stan Bennett. 

Bennett emphasized that the Red Claws are an excellent addition to Maine due to the team’s community outreach efforts and strong interaction with kids.  “We believe in the power of strong Maine communities and residents, and the Red Claws do, too.  It’s a great fit, and we’re proud to be named the Official Milk of the Maine Red Claws.”

Oakhurst’s Role in “Crusher’s Kids Club”
The Red Claws’ Crusher’s Kids Club will promote the importance of physical activity and healthy lifestyles for children age 12 and under in an entertaining and engaging way.  The club is named after Crusher, the Red Claws’ energetic lobster mascot, and kicks off its activities with a kid-focused, pre-game event on January 31. 

Membership in Crusher’s Kids Club is free and open to all children in Maine up to age 12.  New members will receive a membership kit which includes a welcome letter from Oakhurst and the Red Claws; a membership certificate; a club wristband; a club sticker; and a subscription to the Kids Club monthly e-mail newsletter.  Kids Club members will also enjoy monthly in-season events with Oakhurst’s mascot Oakie, Crusher and the Red Claws.

“Oakhurst Dairy being so deeply involved in Maine communities presented a real opportunity for us to work with them to teach kids that being healthy can, and should, be fun,” said Maine Red Claws President and General Manager Jon Jennings.

Kids and their parents may learn more online at www.maineredclaws.com.   

Oakhurst and Red Claws Team to Support Boys & Girls Clubs
Capitalizing on the Red Claws’ potential for exciting play and explosive offense, Oakhurst will donate $500 to the Boys & Girls Clubs of Southern Maine each time the Red Claws score 100 or more points in a home game this season. 

“Boys & Girls Clubs of Southern Maine touch the lives of nearly 2,500 kids in Maine each year by providing safe environments, positive role models, inspiration, guidance and unconditional acceptance of who they are,” stated Boys & Girls Clubs of Southern Maine Chief Professional Officer Bob Clark.  “Oakhurst helps the Boys & Girls Clubs continue in that important direction with their generous financial support.”

The Red Claws have over 20 home games remaining on their schedule in the 2009-2010 season in which to reach the century mark and trigger the donations.

About Oakhurst Dairy
Oakhurst is northern New England’s truly local brand of milk. As the region’s largest independent dairy company, Oakhurst is committed to the health and wellbeing of the community and the environment. For 88 years and three generations, the Bennett family has stood behind every glass of Oakhurst milk, contributing 10% of profits to local organizations that promote healthy kids and a healthy environment – just another reason to choose Oakhurst, The Natural Goodness of Maine. For more information, visit www.oakhurstdairy.com

Photo Caption:  Oakhurst Dairy and the Maine Red Claws will work together to promote healthy children. Pictured from left to right are Crusher and Oakie.

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